GOOGLE ADSENSE TIPS
Tip #1: Don't put ads on empty pages
When I reworked my site, I built a skeleton set of pages that had no content, just titles and some meta tags. I displayed ads on those pages, however. Although all you see are public service ads at first, the very act of displaying ads on a page causes the AdSense web crawler to quickly fetch that page for analysis. A page with good content will thus begin showing relevant paying ads fairly quickly.
If you don't have any content, then, Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You'll have to wait until Google re-crawls the site for the ads to correct themselves. Here is what Google had to say when I asked them about how often the AdSense crawler updates a site:
Thank you for taking the time to update your site. New ads will start appearing
on your site the next time our crawler re-indexes your site. Unfortunately at
this time, we are unable to control how often our crawlers index the content on
your site.
Crawling is done automatically by our bots. When new pages are added to your
website or introduced to the AdSense program, our crawlers will usually get to
them within 30 minutes. If you make changes to a page, however, it may take up
to 2 or 3 weeks before the changes are reflected in our index. Until we are able
to crawl your web pages, you may notice public service ads, for which you will
not receive any earnings.
It's better to flesh out the page before you start displaying ads on it.
Tip #2: Don't be afraid to ask questionsIf you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day. There are two email addresses to use, depending on the type of question:
Please feel free to email us at adsense-tech@google.com if you have
additional technical questions or concerns. For general program or account
questions, please email adsense-support@google.com.
Their responses are always very polite, and they appreciate getting problem reports and suggestions.
Tip #3: Avoid non-English characters on English pagesThis one is a bug, to be honest. My surname is French, and I prefer to write it out correctly with the accent grave on the first "e". Every page on my site would then include at least two accented letters, because my name shows up twice in the footer. On some pages my name shows up two or three more times.
Normally, this wouldn't be an issue. But on some pages the presence of the accented characters is enough to cause AdSense to display non-relevant ads in French. This happens whether the browser indicates a preference for French or not. When I reported this to Google, this is the answer they gave me:
Hello Monalisa,
Thank you for bringing this issue to our attention.
We are currently working as quickly as we can to address this problem. As soon as
we have more information for you, we will email you again. We appreciate your patience.
Sincerely,
The Google Team
Tip #4: Check your keyword density Although Google doesn't release exact details as to how they determine the ads to serve on a given page, they do tell us that it's the text content of the page that matters, not the meta tags. Before serving ads on a page, then, you might want to check its keyword density. A good, free tool for doing this is found here:
http://www.ranks.nl/tools/spider.html
This lets you fine-tune the page before exposing it to the AdSense crawler.
ADSENSE SECRETS
Pst! Wanna know some Adsense secrets? The only secret is that there are no secrets!
Do a search for Adsense secrets and you will be bombarded by a myriad of ads by telling you that they, and they alone have all the answers to making lots of money with Adsense. And I say bully to all of them. I repeat: nobody has all the answers and there are no "Adsense secrets" per se!
The only thing you need to find out all there is to know about Adsense is a search engine and a bit of common sense. There are literally hundreds of forums where you can pick up all the information you need, as well as hundreds of articles that have been written on the subject of Adsense.
All the answers are out there for you to find it you will put in a little bit of work. If you buy any of the ebooks available out there, you might find one little nugget of information that you may not have seen anywhere else, but I promise you: everything is out here on the Internet - all you have to do is search for it. Here are some of the search terms that I personally have used with great results:
increase adsense income
increase your adsense income
adsense experiments
adsense adsense tricks
adsense tips
What I can tell you from my own experience is this:
1. Ads at the top of the page and on the left of the page perfom better than any other ads. (Take a look at the "heatmap" from the Google link below)
2. Ads without background colour and borders perfom better than ads within borders with background colour.
3. Ads within content pages perform better than any other ads.
4. A search box on every page gives you another chance for earning Adsense income.
5. Your link at the top of the ad should be blue like a normal link, the ad should be black, and the url should also be black so that it blends in with the ad copy. That makes the link stand out and gives you a better chance of someone clicking on it.
Google has brought out some great Adsense optimization tips.
You can read it here:
Google Adsense optimization tips
To increase your site traffic, which obviously will increase your Adsense income, the best way to get traffic is to have fresh content at your site. Write your own articles and submit it to article directories like Go Articles etc. To find more article directories, just do a search for "free article directory submissions" on a search engine like Google.
Another way would be to publish articles by other authors that are relevant to your site content. You can find free articles all over the web by once again doing a search for e.g. "free site content".
Do this on a regular basis and watch your traffic increase on a steady basis. You also now know all the Adsense secrets you will ever need to optimize your Adsense ads so there is no need dig out your wallet for "secrets".
4 WAYS TO GET RELEVANT ADSENSE ADS ON YOUR SITE
If you're an active Adsense publisher,
I'm sure you have seen irrelevant Adsense ads on your site.
Right?
I've experienced them too.
Not only these ads do not relate to your website content,
they will not get clicked as well.
Recently I've figured out several ways how to solve this problem.
1- Try adding META tags to your web page.
The most important tags are TITLE, DESCRIPTION and KEYWORDS.
2- Rename your html file.
Don't use a generic name.
Instead, use your keyword(s) as your file name.
For example, if the page is about making money with Adsense,
simply name it make-money-with-adsense.htm.
3- Try refreshing your page again and
again until you see relevant ads displayed.
You can refresh the page by clicking on the refresh button,
or pressing F5 key on your keyboard.
4- If any of the above tricks do not work,
you can send an email to Google Adsense Support
telling them about the problem.
Don't hesitate.
Their support team will reply to your email shortly.
I've experienced this problem with several sites of mine,
and it was solved 2-3 days after contacting Google Adsense team.
A BEGINNERS GUIDE FOR ADSENSE & ADWORDS
GLOSSARY OF TERMS
Adwords: The program advertisers use to make their adverts.
Adsense: The program Website owners use to display the adverts
CTR : Click Through Rate
(the number of page impressions/the number of clicks on a advert)
The most effective methods of advertising on the internet are Google's Adwords program and Overture which is now officially called Yahoo Search Marketing but still universally known as Overture.
This method of advertising is called Pay per Click or PPC. The concept is incredibly simple; Google and Yahoo provide listings on a Per bid basis.
You bid a certain amount of money for your specific keywords when someone types in a keyword and you have the highest bid then your advert shows up.
On Google the adverts show up in the Adwords column on the right hand side of the page whilst Yahoo shows them as sponsored links at the top of the page.
If someone then clicks on your advert, they arrive at your web site and you are charged the amount you bid.
So, for example if you bid $.10 per click on 'widgets', and that's the highest bid, you'll show up at the top if It's the second highest bid you'll show up second etc. If 100 people click on your advert, then the search engine or PPC service will charge you $10.00.Using Adwords to your Advantage. So now that you know how Adwords work you can use this to your advantage when building websites.
If you build a site about a specific subject you can then use specific keywords to attract adverts. The best way to ascertain which keywords to use are by signing up for an Adwords account you will then have access to Google’s Adwords tools which will show you which keywords are highest paying for a particular subject.
In addition it will suggest alternative keywords.At this point it is probably wise to point out it is against Google’s Terms of Service to specifically create a page just to target Adsense, Obviously if the site has lots of unique content then you are entitles to tweak the keywords to maximize your revenue.Making Adsense payThere is very little point adding Adsense to a page with no traffic.
It is best to build your site and spend a couple of months driving traffic to the site, once you have a regular amount of people being driven to your site by the search engines then it is time to add Adsense. It is not just a case of putting Adsense on your site and waiting for the money to roll in.
You should place the adverts carefully to maximize exposure whilst not impacting on the browsing experience of your viewers. Leave the Ads in position for a week or 2 and monitor the performance known as CTR. The change the position of the ads and the color and monitor this for any improvements. Publishers have been known to improve their CTR by up to 4 times by employing small changes. So time spent tweaking Adsense is time well spent.
